Welcome to Duru

Welcome. I’m so glad you’re here.

Duru was born from a love for softness, simplicity, and meaning. The name “Duru” means pure in Turkish—a word that has always felt like home to me. I chose it to reflect the kind of beauty I believe in: gentle, intentional, and quietly powerful.

Every piece you see here is handmade with care, inspired by breezy coastal days, golden light, and the feeling of calm that only comes from the sea. I design for the woman who moves through the world with quiet confidence, who values detail, and who finds beauty in stillness.

Thank you for being a part of this space. I hope you find something here that feels like you.

With love,

Duru Beauty Gifts